How Roam Imaging Saved $1,600/Year on Ultrasound Image Sharing
A real story from a real studio. Roam Imaging Utah switched from Tricefy to SonoLink and cut their image sharing bill by 90% — with zero downtime.
90%
Cost Reduction
$1,620
Annual Savings
15 min
Setup Time
The Studio
Roam Imaging Utah is an elective ultrasound studio based in Utah, offering keepsake 3D/4D ultrasound sessions for expecting families. They use a Samsung HM70 EVO — one of the most popular machines in the elective ultrasound space.
Like most studios their size, they run a lean operation: a small team, one scan room, and a focus on delivering a memorable experience for parents-to-be.
The Problem
Roam Imaging was using Tricefy for image sharing. Tricefy is a well-known platform in the ultrasound space — it captures DICOM images and lets patients view them through a mobile app.
It worked. But there were two recurring frustrations:
Problem 1: The Cost
At approximately $150/month, Tricefy was one of the studio's largest software expenses — more than their booking system, website, and business phone combined. For a small studio watching margins carefully, $1,800/year for image sharing felt steep.
Problem 2: Paying for Unused Features
Tricefy offers extensive features — multi-site management, detailed analytics, app-based sharing, and more. But Roam Imaging only needed one thing: get images from the Samsung HM70 to the patient's phone. They were paying for a feature-rich platform and using maybe 20% of it.
The Solution
The studio's owner, Matt, decided to build exactly what he needed — a simple, affordable tool that captures DICOM images from the Samsung HM70 and creates shareable web galleries for patients. That tool became SonoLink.
What SonoLink Does for Roam Imaging
- Samsung HM70 sends images via DICOM — automatically, no manual step
- Images are organized by patient into galleries
- Each gallery gets a unique shareable link protected by a PIN
- Patients open the link on their phone — no app, no account needed
- $15/month flat — no per-study fees, no storage limits
The Switch
The migration was straightforward:
- Setup SonoLink — 15 minutes to configure the cloud server
- Update the Samsung HM70 — change the DICOM destination settings (IP address and AE Title)
- Test — send a test image, confirm it appears in the dashboard
- Go live — start using SonoLink for all new patients
The entire switch happened in one afternoon between sessions. No downtime, no missed images.
The Results
| Before (Tricefy) | After (SonoLink) | |
|---|---|---|
| Monthly cost | ~$150 | $15 |
| Annual cost | ~$1,800 | $180 |
| Patient experience | App download required | Web link (no app) |
| Image delivery | Automatic | Automatic |
| Features used | ~20% of available features | 100% of available features |
Annual Savings
$1,620
That's money that goes straight back into the business.
What Didn't Change
The day-to-day workflow at Roam Imaging stayed virtually the same:
- The Samsung HM70 still sends images automatically after each scan
- Staff still shares a link with each patient at checkout
- Patients still view images on their phone immediately
- The process is still secure with PIN-protected, encrypted galleries
The only noticeable difference for patients: they don't need to download an app anymore. They just tap a link.
Lessons for Other Studios
Roam Imaging's experience highlights a common pattern in the elective ultrasound space: studios often start with the most well-known tool (Tricefy, in most cases) because it's the first one that comes up in a Google search or Facebook group recommendation. But as the studio matures, owners realize they're paying premium prices for features designed for larger, more complex operations.
If you're running a small studio and your main need is getting images from machine to patient, it's worth asking: am I paying for features I don't use?
Ready to see what you could save?
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